Some coffee companies have made it known that direct trade is better than fair trade, but they are not mutually exclusive and roasters can participate in both. Fairtrade coffees can be traded directly, which means that buyers and producers can maintain long-term relationships and negotiate higher prices than fair trade for quality coffee. On the other hand, many direct coffee shops come from fair trade cooperatives. Both methods may include building long-term relationships with producers and paying prices higher than market prices on the basis of quality. For roasters, fair trade and direct distribution chains are based on transparency – to ensure that the product they buy has an identity and helps the people behind production by investing directly with their producer partners and communities and strengthening supply chains. Fair trade achieves this through third-party evaluation and certification with a clear set of standards and procedures for review, while direct trade is a concept that encourages R-ster to establish more direct relationships with coffee producers, but does not have a uniform or defined definition of standards. High standards mean high quality. Our strict environmental, economic and social standards fight for a better offer for coffee producers. Enjoy your morning cup of coffee knowing that it supports the people who have grown up. The idea of fair trade has been around since people started trading goods. However, trade history has shown that trade has not always been fair. The trading system that dominated Western Europe from the 16th century to the end of the 18th century was a nationalist system designed to enrich the state. Companies such as the Dutch East India Company, which worked in the colonies for the good of the metropolis, were granted monopoly privileges and were protected from local competition by customs duties.
In these circumstances, trade was far from fair. Local workers have often been forced by violence – slavery or servitude – to work long hours in terrible conditions. In the 1940s and 1950s, non-governmental and religious organizations such as Ten Thousand Villages and SERRV International attempted to create supply chains that were at the height of producers, especially craft artisans.