ACEC Corporate Executive Coaches strive to behave in a way that positively reflects the coaching profession; Respect different coaching approaches and recognize that the laws and regulations in force bind them to their country and to their clients` countries. Just as there are different levels of coaches in the sport (from the Little League to the professionals), there are also different levels of executive coaches. A coach may feel comfortable working with a manager, but not with a Fortune 100 manager. Some work only at the management or college level, while others are strict at the higher level. As you move up into the chart, the complexity increases, and this should include your coach`s skills. Coaching is often engaged when the manager moves to the next stage of career and/or personal development. In most cases, the coach is led to the development of the individual. What is remarkable is that « coaching clients are generally appreciated by the company because some of the skills they have and because they are highly motivated people. These clients are generally looking for ways to refine and improve their current positions or move to more advanced positions. (Kampa-Kokesch – Anderson, 2001, 212) More recently, leaders have recognized the value of an independent ear to serve as a resonance for solving strategic issues. In these cases, the coach offers a voice or position that is not heard by the executive or that is spoken in a way that can be heard by the executive. We propose to include the following key elements in the business coaching contract.
Other elements are included in the full document. Business Coaching includes principles of sports coaching such as teamwork, personal excellence and « On goal ». But unlike sports coaching, business coaching is not about competition or winning/losing. A business coach focuses on helping an individual « learn what they need » to improve existing skills, set reasonable goals and be responsible for their results. A coach helps an individual understand and remove barriers to more effective performance. Employees who consider coaching generally think about career goals and how coaching could help achieve them. Employees may also find it useful to ask questions to clarify their expectations regarding the coaching partnership, such as: In fact, different types of contracts and agreements are so much part of coaching skills that their presence can be observed during the development of the relationship with any particular client. This is why the concept of contracts, agreements and related skills is highly respected by professional coaches, their facilitators and trainers.
A survey frequently cited by PriceWaterhouseCoopers and the Association`s Resource Centre showed that the average king of coaching was seven times the original investment. This is because the impact of executive coaching is considerable. The International Coaching Federation (ICF) reports that « executives who participated in coaching saw 50-70% more work, time management and team efficiency. » And the benefits are multiplying. With strong management teams, companies increase their capacity for scale. They benefit from higher rates of productivity, engagement and retention, all of which contribute fundamentally to results.